By Nigel Temple

Rule 1
Decide what your objectives are. Keep focused on them.

Rule 2
Ask your prospects and customers what they would like to see within your website / permission based e-newsletter.

Rule 3
Test Test Test. This is the way to discover what people really think.

Rule 4
As a mass communication medium, the internet is unique because it is interactive. How interactive is your internet marketing?

Rule 5
Create e-relationships (with customers and business partners). How can you help each other to prosper?

Rule 6
Choose your promotional techniques – to promote your website / e-newsletter.

Rule 7
Integrate your internet marketing with your promotional mix.

Rule 8
Keep everything simple. Don’t use technology for the sake of it.

Rule 9
Content is everything. Have useful, helpful content.

Rule 10
Don’t expect instant success. Persistence is what counts.