NORAD uses high-tech systems to track Santa Claus – Radar, Satellites, Santa Cams and Jet Fighter Aircrafts. For more than 50 years, NORAD and its predecessor, the Continental Air Defense Command (CONAD) have tracked Santa. The tradition began after a Colorado Springs-based Sears Roebuck & Co. store advertisement for children to call Santa on a [...]

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Generating leads is an important sales activity that plants the seeds of growth for sustainable business development. A lead is purely a name that you could refer to as a SUSPECT because their potential to buy is unknown. Before you can qualify leads to determine whether they have the money, authority and desire to buy [...]

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The way to make money investing is really simple. You must invest with this line of thinking: “Be fearful when others are greedy, and greedy when others are fearful.” I can’t take credit for the quote… It’s from Warren Buffett, who has the best track record in the investment business today. So are investors greedy [...]

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By Nigel Temple Rule 1Decide what your objectives are. Keep focused on them. Rule 2Ask your prospects and customers what they would like to see within your website / permission based e-newsletter. Rule 3Test Test Test. This is the way to discover what people really think. Rule 4As a mass communication medium, the internet is [...]

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  Did you ever meet someone you didn’t like? Maybe at first impression he or she rubbed you the wrong way or said something so distasteful you immediately formed a negative opinion. Did you ever tell anyone about your experience? OK, maybe you’re very forgiving. But what about this… Did you ever leave a Web [...]

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Which metric should you use? Since the late 1990′s, Unique Visitors has often been viewed as one of the most strategic web metrics. Countless companies and site operators have insisted on knowing how many unique visitors came to their site on any given day. Most still do today. In general, they are motivated by the [...]

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It’s time to sink or swim. You’re sitting in front of the check writer for a multi-million dollar company. She agreed to hear your sales pitch and has a lot of cash to burn. But here’s the catch… She is extremely busy — almost frantic. She’s scheduled to hear 10 other companies speak and has [...]

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Imagine yourself in a conference room surrounded by senior management and board members when someone asks you this terrifying question… “We spent $22,000 and 400 hours on our Web site last quarter. How has it helped our business?” What would you say? Could you justify the expense and prove ROI? If not, pay close attention. [...]

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  Competing methods of measuring traffic online leave advertisers, investors, and even Net companies almost flying blind Life is good for 27-year-old Seth J. Sternberg. A year ago, he dropped out of Stanford Business School to work full-time on Meebo Inc., an easy-to-use service that has solved one of instant messaging’s nagging problems: the inability [...]

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In the beginning, there were hits. Today, hits are largely discredited as a measure of Web site traffic, since they count individual files served up. A single Web page can account for a dozen or more hits if it has a lot of photos, while a text-only page could generate just a single hit. These [...]

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