Michael Mather
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Entries from January 2007

2000 Bloggers

January 30th, 2007 · 3 Comments

I seem to have managed to sneak on to the 2000 bloggers site

albeit near the bottom (42nd row).  To find out more about how you can star…. on Tino Buntic’s site pay it a visit.
“Hola” to Klaus Filsecker on my left from Araucania, Temuco, Chile.  ”Bonjour” to Emilie from Montreal, Quebec, Canada to my right.

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Tags: Ramblings

"Image Search - The Wild, Wild West..

January 28th, 2007 · No Comments

Extracted from a great blog by Chirs Pearson at Pearsonified
….With all of the talent and economic incentives driving competition in the keyword industry, it comes as no surprise that ranking for desirable keywords is a difficult task. As a result, generating tons of traffic from keywords alone is a process that is becoming more protracted [...]

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Tags: Internet Marketing

Leaving our mark…

January 25th, 2007 · No Comments

I met with a former world record holder today.  Mel Batty.  He broke the world record for 10 miles back in April 1964, when he ran 47 minutes and 26.8 seconds for the distance.
I was amazed by the work that went in to his training and the equipment that he had to use to get [...]

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Tags: Ramblings

Small steps towards great things

January 24th, 2007 · No Comments

 Helping a real world business move or develop online is an interesting challenge (one which we work with at em3ideal), but sometimes I think that I am a 3 headed alien to them!
Regular conversations about building a web based revenue generation system that will help them capitalise on a wider audience can come across like I am [...]

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Tags: Internet Marketing

You still have to sell to your ideal prospect

January 22nd, 2007 · 1 Comment

Even if you ideal prospect just appeared on your doorstep, it is dangerous to assume that they will just open their wallets and give you money. You will still have to sell to them.

Recognising the person in front of you as your “ideal prospect” will give you the chance to ask some smart questions so that you [...]

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Tags: Internet Marketing

Painting mental pictures of your ideal prospect

January 21st, 2007 · No Comments

Working on the concept of your IDEAL Customer it is useful to establish the “type” of prospects you should be actively seeking.  Try visualising them or paint a mental picture of your ideal prospect.
The picture should be of a person who needs your product or service, have a desire to buy, have the necessary budget, and most importantly, the decision making [...]

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Tags: Internet Marketing

Your Ideal Customer

January 20th, 2007 · No Comments

While helping a “real world” business develop an online presence, I have always started with the concept of who is your
ideal customer?
To do this I start by identifying which, if any of your existing clients fit the bill. 
Most organisations will have clients that range from the great to the down right nasty.  (Time to fire those ones!)  So if you [...]

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Tags: Internet Marketing

Virtual Trees…

January 19th, 2007 · No Comments

Don’t you just love how large companies “do good”?  I read today about various companies’ environmental initiatives, which is a good thing.
Such as Marks & Spencer’s GBP200 eco plan, which aims to make the department store carbon neutral by 2012.  And HSBC’s “Virtual Forest” campaign? 
A virtual forest?  Well I am told that it relates to how the the [...]

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Tags: Ramblings

So how is your insurance?

January 19th, 2007 · No Comments

I was sent these pictures today and thought that I would share them.  I am always amazed by just how stunning frozen water can look!

Oh to have the money to decorate my boat like this!

But being careful not to over-do it….

Nature getting its revenge for the environmental impact of a Range Rover? 

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Tags: Ramblings

Starting a company

January 18th, 2007 · No Comments

I have enjoyed reading Will Schroter’s newsletters as he gets to the point.  He has just started to blog with the first one I have read being about starting a company…

Starting a company isn’t a wondrous, magical experience like visiting Venice or dancing at your wedding. It’s a pain in the ass. It breeds anxiety, [...]

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Tags: e-business optimisation