When I first saw this I thought that it must have been a frozen pheasant, but no, it was able to fly on its own, before it met the Porsche.

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  1: Include Inserts When mailing out a product or package to a customer always include a sales letter for another product in the package. It will not cost you any more. Assuming that your customer is pleased with your product they will be more favorable towards another purchase from you. It is also important to consider using joint ventures with other companies [...]

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  There are many ways to generate more sales on your web site.  Here are 10 that you may like: 1. To multiply your marketing and advertising efforts on the Internet utilise an affiliate program or develop a viral marketing campaign. 2. To increase your percentage of visitors who purchase from the site, continually test your headlines, the strength [...]

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While there are many ways of generating traffic to your site here are 10 that are from the world of Internet Marketing that can be used to develop your opt-in list.  Most importantly everything that you offer or do should add value to your visitors expereince on your site. 1. Give people a free subscription [...]

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You may well be aware of the little icons that appear in the address bars of lots of sites that re-enforce the brands identity on the web.  If you are not then this may help. Favicon (pronounced fav-eye-con) is short for ‘Favorites Icon.’ A Favicon is a multi-resolution image included on nearly all professional developed [...]

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  Some site managers are too proud to admit their web site needs help and the others don’t know any problems exist. The reality is that the majority of commercial web sites fail to bring first time visitors past its home page or influence their decision to buy.  Obiviously there are many contributing factors are outside the [...]

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This myth’s origin can be traced back to traditional marketing metrics and tradeshow exhibits.  To measure a venue’s success, booth managers would refer to each visitor touch-point as a hit.  These touch-points or “hits” would represent activities such as talking with a prospective customer, handing out a brochure, taking a business card, collecting survey data, [...]

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Do you ever have one of those days that you think is going to be great… and…. well isn’t? I am having one right now and is it funny!  Sort of.  Early this morning putting the finishing touches to a large marketing mail shot to a list of older subscribers to one of my websites, [...]

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I have just been told about an Adobe Acrobat JavaScript execution bug which looks like a huge security issue. This is to do with a security issue affecting PDF documents with it being a particuar issue for Firefox users.  The information can be seen here. 

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John Reel just sent me a very funny piece of viral marketing created by Phillips.  It is for their new grooming product.  See what he has to say here.  You can find the link to the Phillips site there as well.

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