Michael Mather
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Entries from January 2007

Myth 3 – "Our resident webmaster can handle everything"

January 10th, 2007 · No Comments

Unfortunately, most companies define Web site management as changing a couple pages when convenient, ensuring maximum “uptime” and running a monthly traffic report. While the company’s Webmaster is accountable for these activities and does a great job, there are few Webmasters who can do their required job plus handle and understand the other factors that contribute [...]

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Tags: Internet Marketing

Apple iphone

January 10th, 2007 · No Comments

The Apple iPhone was unveiled yesterday by Steve Jobs during his Macworld keynote speech.  As we might expect it is not  and ordinary phone. It also doubles as a widescreen video iPod and an internet-enabled PDA as well.  Perhaps the most interesting aspect of the design is its multi-touch screen:   It lets you control everything using only your [...]

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Tags: Technology

Eco Cleaning Company Found in UK

January 10th, 2007 · No Comments

I have found a great company that you need to check out Eco Green Valet based to the south of London. Their ethos is to provide a quality professional cleaning services in conjunction with their clients increased awareness and consciousness of harmful chemicals and the knock on effect these chemicals are having on the wider environment. Eco [...]

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Tags: Ramblings

Myth 4 – Our company cannot benefit from website

January 9th, 2007 · 1 Comment

  Many small businesses believe this myth, but company size doesn’t matter.  Contrary to popular belief, every company can benefit from a web site – though, some more than others.  Benefit level depends on the business type (B2B, B2C, non-profit, government, etc.) and how much of its user base is online. If an organization has [...]

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Tags: Internet Marketing

Myth 5 – A good web site shouldn’t take much time to create or cost much money to produce

January 8th, 2007 · 1 Comment

It’s unfortunate that consumers are led to believe that inexpensive, pre-packaged web sites are comparable to professionally planned and developed solutions.  “Cookie-cutter” web sites may be inexpensive, but they have little or no business value and will not produce the same results as a custom solution. Look at Morgan Stanley, eBay, Disney or any other well [...]

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Tags: Internet Marketing

Myth 6 – We are too small to need strategic plans

January 6th, 2007 · No Comments

This is a very serious problem. Many business managers omit web site strategic planning because they feel It’s too time consuming, They don’t see enough value in it, They have no idea how to start,  They simply believe their business is too small. It’s too time consuming To set the record straight, web site strategic [...]

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Tags: Internet Marketing

Myth 7 – If we increase traffic to our web site, we will increase sales

January 5th, 2007 · 2 Comments

This is slightly true, but nevertheless, a very costly assumption. Every day millions of pounds are wasted on traffic building campaigns.  The success rate (or ROI) of these campaigns depends primarily on whether or not the web site can efficiently convert visitors into customers or into prospects, which can later be converted into customers. Increasing traffic [...]

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Tags: Internet Marketing

Myth 8 – People don’t read lengthy web copy.

January 4th, 2007 · 1 Comment

  This myth stems from the theory that most web site visitors are impatient. True, most information seekers want information and pages served quickly.  No one wants to wait.  Everyone has “too much on his or her plate.” American business rituals teach us to complete assignments “yesterday” and deliver against “unrealistic deadlines.”  So, sure, people [...]

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Tags: Internet Marketing

Your goals for 2007

January 4th, 2007 · No Comments

In Wired magazine there is an article about Dean Karnazes – a name you may remember from windsurfing magazines 10 years ago as a guy who took on crazy winds and waves.   Apparently, Mr. Karnazes has taken to distance running… Dean entered a 12-man, 199-mile relay race – by himself.   He later ran 350 miles without sleeping.   [...]

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Tags: Ramblings

Email Analyzer

January 3rd, 2007 · No Comments

The majority of ISPs now utilise stringent filters to block out undesirable email. Inadvertently these often block out legitimate email from reaching opt-in recipients. This may be because of perfectly innocent text content, information in the email header, and even file size. This filtering is often being done without the knowledge or consent of affected [...]

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Tags: Internet Marketing