Try this experiment today. Enter the office with a straight face (not too straight).  As you meet others who have a similar kind of straightness on their face, force yourself to smile.  Then watch the other person return the smile – perhaps not to the same extent or for so long, or absolutely immediately – [...]

[Read more →]

Tiger Woods is the best golfer in the world… and arguably the most dominant athlete to have ever competed in professional sports. Yet the bookies are only offering evens to win… So how do you make money on his performance? There are four major professional golf tournaments per year. He’s won the last two. He [...]

[Read more →]

If you’re using Google AdWords, you should know about dynamic keyword insertion. It’s easy to set up, but do it wrong and your ads can be downright embarrassing. Dynamic keyword insertion is a little-known function of the Google AdWords pay-per-click (PPC) service that automatically inserts a searcher’s keyword into your sponsored ad text. Many search [...]

[Read more →]

…as the last person leaves? Earth Hour is an environmental initiative which invites Sydney businesses and residents to plunge the city into darkness for one hour on the evening of March 31, 2007. Earth Hour is about changing environmental attitudes and behaviours to cut Sydney’s carbon dioxide pollution by five percent in 2007. WWF’s plan [...]

[Read more →]