Michael Mather
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Entries Tagged as 'e-business optimisation'

7 Deadly Sins of Web Analytics

October 30th, 2008 · No Comments

By Bryan Eisenberg of Future Now. 
 
Bryan has written a very useful article for anyone who is at all concerned with Web Analytics.  The 7 sins he outlines are:

Improper Implementation
No Goals Setup
No Segmentation
Paying Too Much Attention to Irrelevant Data
Not Setting up Milestone Events Documentation
Not Combining Quantitative Data with Qualitative Data
Not Taking Action On the [...]

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Tags: e-business optimisation

Tame your email

July 25th, 2007 · No Comments

In an extract from Fast Company in a piece about “Email is Dead” it outlines some interesting ideas for controlling your email.
Remember when a new email in your inbox was as exciting as the postman dropping off a card from grandma with a $5 bill in it? Those days are over. Now email is a crushing tsunami. [...]

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Tags: e-business optimisation

Day one of your new job in a startup

July 11th, 2007 · No Comments

Wil Schroter has written a really good and amusing piece on your first day with a start up. 
I would have found this article really funny if it wasn’t so true.  Then imagine working with 4 or 5 companies in exactly the same situation and realise that you no longer have a life.
For the last 7 months I [...]

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Tags: e-business optimisation

Yahoo Photo dies

July 9th, 2007 · No Comments

Lagging the market is something I seem to do well, but I was not caught out by this change.  Yahoo Photo’s comes to an end while they shift thier focus on to Flickr.
What I do not understand is why Yahoo cannot just arrange the migration and then tell us…  Here is the news straight from [...]

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Tags: e-business optimisation

Mr client - "You’re fired"

June 24th, 2007 · No Comments

There comes a point in business where you just have to terminate a relationship.  The client is just not worth all the hassle.
When you are running your own business it is really hard to turn down the opportunity for work, but sometimes that is actually the best course of action.
I have come to the conclusion [...]

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Tags: e-business optimisation

Japanese wine importer sought

April 22nd, 2007 · No Comments

I am currently seeking a wine importer for Japan.  If anyone knows someone I would be really grateful.
Please drop me a line either via the comments or directly by email at mike@mather.com.
I look forward to hearing from you.

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Tags: e-business optimisation

Investing some spare cash to help others

April 20th, 2007 · No Comments

I must be slow, I have just come across a site called prosper.com which is into People-to-people lending, which they describe as ”an old idea that’s new again”.  I like this
The principle is simple
People who need money request it, and other people bid for the privilege of lending it to them. Prosper makes sure [...]

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Tags: e-business optimisation

Jeff Munro’s Great link exchange

April 5th, 2007 · 2 Comments

Jeff Munro is starting off an experiment to help small blogs get better rankings and exposure in the Search engines. 
He is adopting an idea from John Chow by featuring a selection of different links in exchange for a post about his blog on your site.
To make this work he has some rules’ to ensure that the posts [...]

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Tags: e-business optimisation

Starting a company

January 18th, 2007 · No Comments

I have enjoyed reading Will Schroter’s newsletters as he gets to the point.  He has just started to blog with the first one I have read being about starting a company…

Starting a company isn’t a wondrous, magical experience like visiting Venice or dancing at your wedding. It’s a pain in the ass. It breeds anxiety, [...]

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Tags: e-business optimisation