Michael Mather
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Entries Tagged as 'Internet Marketing'

Perry Marshall on Google

February 27th, 2008 · No Comments

Perry Marshall always has some great material when it comes to the internet and especially Google.  This was in his latest email and I have copied it wholesale.  It is worth the read.
Sometimes people get mad at Google ‘cuz they won’t just take their money and run the ads they write. Worse yet, they won’t [...]

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Tags: Internet Marketing

Oh great! Here comes the Government

February 22nd, 2008 · No Comments

The FT reports that :
The UK’s Labour government will on Friday tell internet service providers they will be hit with legal sanctions from April next year unless they take concrete steps to curb illegal downloads of music and films.
Britain would be one of the first countries in the world to impose such sanctions. Service providers [...]

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Tags: Internet Marketing

Yes we can music video

February 7th, 2008 · No Comments

From the Black Eyed Peas  here is the Barack Obama - Yes We Can music video

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Tags: Internet Marketing

Coca Cola Super Bowl Commercial

February 5th, 2008 · No Comments

One of the fun parts of the Super Bowl is watching the commercials, unfortunately in the UK we do not get to see the commercials that are served for the US market.  We get stuck with the same old stuff from the same old companies, you know the ones we blank out. 
So it is [...]

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Tags: Internet Marketing

Badly targeted web advertising techniques

January 14th, 2008 · No Comments

You would have imagined that targeted consumer advertising would be playing a much bigger role in generating revenue in 2008 than some continuing to use some of the more irritating methods still deployed by large companies desperate to get their message across. 
Despite a number of surveys that have shown exactly what web users think of pop-ups [...]

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Tags: Internet Marketing

What is the first thing to do this year

January 3rd, 2008 · No Comments

According to Seth Goldin it is “Google yourself”.
Seth makes a very good point
If you’re a salesperson, your prospects already do.If you’re looking for a job, your prospective employers already do.If you’ve got a job, your co-workers already do.

What do they see? Do you know?

He points out that “If you don’t like it, you can [...]

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Tags: Internet Marketing

Google Checkout - the numbers are in

January 3rd, 2008 · No Comments

18 months after the launch of Google Checkout, we are now provided with some analysis on the effectiveness of the system.

Google says web shoppers who’ve signed up for Checkout are 10 percent more likely to click on an ad that features a Checkout button and 40 percent more likely to make an online purchase once they reach [...]

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Tags: Internet Marketing

Being unremarkable?

December 17th, 2007 · No Comments

From Advertising Age’s The Idea Conference, the ad trade’s respectable attempt to bring together a mash-up of interesting thinkers come a couple of memorable quotes
“I believe advertising is the tax you pay for being unremarkable.”
“If you look for ideas in your industry, you’re stealing. If you steal ideas from other industries, that’s innovative.”

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Tags: Internet Marketing

The Death of Network Marketing…

December 8th, 2007 · No Comments

There is a lot of hype about the Death of this and the Death of that, so when I got an email about Ellie Drake’s and Mike Filsaime’s Free Report called - “The Death of NetworkMarketing” I took a long breath and was about to hit the delete key.
The report suggests that Network Marketing may be dying.
Having read [...]

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Tags: Internet Marketing

Fabulous Funky Accessories

July 30th, 2007 · No Comments

I have stumbled across a fantastic sale at Frisby Adams where I can get hold some exceptionably funky accessories for the women in my life (mother & wife).
In particular there are some amazing slippers,  now I am not particularly into shoes or slippers but these I am told are not only amazingly fashionable but [...]

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Tags: Internet Marketing