Michael Mather
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Entries Tagged as 'Internet Marketing'

Discernment

July 21st, 2007 · No Comments

Perry Marshall has written a very good piece about discernment in the age of the Internet.  I enjoyed this, because I have been working in the noise of Internet Marketing for a few years.  It has always interested me because there are so many people clamoring for your attention it is often difficult to decide [...]

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Tags: Internet Marketing

Web site purpose

June 17th, 2007 · No Comments

Your Web site has one primary goal: convert visitors into customers.
Regardless of how much traffic you generate from search engine optimization, your blog, email or social media marketing  , if your Web site can’t get a visitor to fill out a contact form, pick up the phone or “Buy Now!” then your marketing is wasted.
While [...]

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Tags: Internet Marketing

Buy Low – Sell High

May 30th, 2007 · No Comments

In an interesting article by Adrian Ash where he comments on the markets in property and gold, I was taken by the comment that:

Average behaviour won’t beat the average

His comment is apt as we are all too often creatures that like to heard rather than strike out on our own.  It is often the two [...]

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Tags: Internet Marketing

Oh they just never quit

May 18th, 2007 · 1 Comment

You know the emails that you receive that ask you to be a partner in sharing some massive amount of money…  The usual ploy is to tell you about some tragic loss and the fact that there is no one to claim the cash.  Well here is a twist on that one. 

    From: Sgt. Javier [...]

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Tags: Internet Marketing

New market for Legal contacting

May 2nd, 2007 · No Comments

It would appear that there is a huge demand for lawyers in both private practice and in-house, but there is a major shortage of good quality talented lawyers who are available to work. 
This is a market that has not traditionally taken on contractors at the top end of the market.  But there is a [...]

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Tags: Internet Marketing

How to find a wine blog

April 14th, 2007 · No Comments

While looking at different wine blogs I came across this great wine blog locator.  It is a map by Ryan at Catavino  which can be found at the Wine blog Atlas.  
I think that this is a very useful method of enhancing the traditional blogroll and making the linking to blogs more interesting. 
While this is a [...]

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Tags: Internet Marketing

Fine Beaujolais

April 8th, 2007 · No Comments

 It is not often that you come across a wine that is just so fantastic that you have to tell others about it.  But I have!
There is a small vineyard in the Beaujolais region called Maison des Bulliats that is run by Fred & Helen Lockwood which produces some stunning Beaujolais.  Not the nasty beaujolais [...]

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Tags: Internet Marketing

Dynamic keywords and Google AdWords

April 2nd, 2007 · No Comments

If you’re using Google AdWords, you should know about dynamic keyword insertion. It’s easy to set up, but do it wrong and your ads can be downright embarrassing.
Dynamic keyword insertion is a little-known function of the Google AdWords pay-per-click (PPC) service that automatically inserts a searcher’s keyword into your sponsored ad text. Many search marketers [...]

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Tags: Internet Marketing

Liquid Design

March 29th, 2007 · No Comments

I have to mention this fantastic firm of architects. 
The Award-winning Liquid Design is a firm of architects with a focus on providing a superior relationship-based service that strives to develop innovative design solutions. 
They achieve this through an unequaled project approach, project accountability and observance of design quality.  Liquid Design prides itself on an honest and [...]

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Tags: Internet Marketing

My Cubicle

March 22nd, 2007 · 7 Comments

My Cubicle – parody of James Blunt’s “You’re Beautiful”
This is for all of those people who have corporate jobs….

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Tags: Internet Marketing