Google announced two new additions to Adwords.  The first new addition is their new “text link format” ad unit.   The new ad unit is ad that appears inline with your text.  It means that you can now place ads right into the middle of a sentence on your page, instead of off to the side.  This [...]

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I was giving some thought to one of the business I work with when looking at the graph tracking the company results in the last 22 years. Please note that each bar on the graph represents thousands of individual stories for each year—stories of challenge, courage, resolve, determination, loyalty, and success. I would imagine that [...]

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I have just finished watching a really interesting video on how to identify and track profitable affiliate advertisements.  This is an automated program that will help you track what adverts are placed, how often and for what product. In addition it will tell you what other keywords the advertiser is bidding on and also what [...]

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The BBC has struck a content deal with YouTube, the web’s most popular video sharing website, owned by Google. Three YouTube channels – one for news and two for entertainment – will showcase short clips of BBC content. The BBC hopes that the deal will help it reach YouTube’s monthly audience of more than 70 [...]

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The idea of creating sales on your website is a common one, but we need targeted traffic, the more targeted traffic the more chance we have of making a sale. by Aurelius Tjin  http://www.aureliustjin.com 1. Use Google Adwords (http://adwords.google.com).Create dozens of different highly-segmented pay-per-click advertising campaigns to generate traffic for your website. Google Adwords is a [...]

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  I was asked the question about having prospects in a pipeline who continue to put me off, or who don’t return my calls. How can I get them to be more responsive? This often has less to do with your prospects and more to do with your choice of prospects.  Working with the right prospects is in [...]

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The Ideal Client Profile, (TIPC) is defined as a set of characteristics that make up your ideal customer. TIPC becomes an invaluable tool in cleaning up your current pipeline as well as assessing future prospects. To begin creating your Ideal Client Profile, answer the following questions: What is the value my products or services bring to my ideal [...]

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Extracted from a great blog by Chirs Pearson at Pearsonified ….With all of the talent and economic incentives driving competition in the keyword industry, it comes as no surprise that ranking for desirable keywords is a difficult task. As a result, generating tons of traffic from keywords alone is a process that is becoming more [...]

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 Helping a real world business move or develop online is an interesting challenge (one which we work with at em3ideal), but sometimes I think that I am a 3 headed alien to them! Regular conversations about building a web based revenue generation system that will help them capitalise on a wider audience can come across like I [...]

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Even if you ideal prospect just appeared on your doorstep, it is dangerous to assume that they will just open their wallets and give you money. You will still have to sell to them. Recognising the person in front of you as your “ideal prospect” will give you the chance to ask some smart questions so that [...]

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