Working on the concept of your IDEAL Customer it is useful to establish the “type” of prospects you should be actively seeking.  Try visualising them or paint a mental picture of your ideal prospect. The picture should be of a person who needs your product or service, have a desire to buy, have the necessary budget, and most importantly, the decision making [...]

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While helping a “real world” business develop an online presence, I have always started with the concept of who is your ideal customer? To do this I start by identifying which, if any of your existing clients fit the bill.  Most organisations will have clients that range from the great to the down right nasty.  (Time to fire those ones!)  [...]

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  1: Include Inserts When mailing out a product or package to a customer always include a sales letter for another product in the package. It will not cost you any more. Assuming that your customer is pleased with your product they will be more favorable towards another purchase from you. It is also important to consider using joint ventures with other companies [...]

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  There are many ways to generate more sales on your web site.  Here are 10 that you may like: 1. To multiply your marketing and advertising efforts on the Internet utilise an affiliate program or develop a viral marketing campaign. 2. To increase your percentage of visitors who purchase from the site, continually test your headlines, the strength [...]

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While there are many ways of generating traffic to your site here are 10 that are from the world of Internet Marketing that can be used to develop your opt-in list.  Most importantly everything that you offer or do should add value to your visitors expereince on your site. 1. Give people a free subscription [...]

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  Some site managers are too proud to admit their web site needs help and the others don’t know any problems exist. The reality is that the majority of commercial web sites fail to bring first time visitors past its home page or influence their decision to buy.  Obiviously there are many contributing factors are outside the [...]

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This myth’s origin can be traced back to traditional marketing metrics and tradeshow exhibits.  To measure a venue’s success, booth managers would refer to each visitor touch-point as a hit.  These touch-points or “hits” would represent activities such as talking with a prospective customer, handing out a brochure, taking a business card, collecting survey data, [...]

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Unfortunately, most companies define Web site management as changing a couple pages when convenient, ensuring maximum “uptime” and running a monthly traffic report. While the company’s Webmaster is accountable for these activities and does a great job, there are few Webmasters who can do their required job plus handle and understand the other factors that contribute [...]

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  Many small businesses believe this myth, but company size doesn’t matter.  Contrary to popular belief, every company can benefit from a web site – though, some more than others.  Benefit level depends on the business type (B2B, B2C, non-profit, government, etc.) and how much of its user base is online. If an organization has [...]

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It’s unfortunate that consumers are led to believe that inexpensive, pre-packaged web sites are comparable to professionally planned and developed solutions.  “Cookie-cutter” web sites may be inexpensive, but they have little or no business value and will not produce the same results as a custom solution. Look at Morgan Stanley, eBay, Disney or any other well [...]

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