You may well be aware of the little icons that appear in the address bars of lots of sites that re-enforce the brands identity on the web.  If you are not then this may help. Favicon (pronounced fav-eye-con) is short for ‘Favorites Icon.’ A Favicon is a multi-resolution image included on nearly all professional developed [...]

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  Did you ever meet someone you didn’t like? Maybe at first impression he or she rubbed you the wrong way or said something so distasteful you immediately formed a negative opinion. Did you ever tell anyone about your experience? OK, maybe you’re very forgiving. But what about this… Did you ever leave a Web [...]

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Which metric should you use? Since the late 1990′s, Unique Visitors has often been viewed as one of the most strategic web metrics. Countless companies and site operators have insisted on knowing how many unique visitors came to their site on any given day. Most still do today. In general, they are motivated by the [...]

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It’s time to sink or swim. You’re sitting in front of the check writer for a multi-million dollar company. She agreed to hear your sales pitch and has a lot of cash to burn. But here’s the catch… She is extremely busy — almost frantic. She’s scheduled to hear 10 other companies speak and has [...]

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Imagine yourself in a conference room surrounded by senior management and board members when someone asks you this terrifying question… “We spent $22,000 and 400 hours on our Web site last quarter. How has it helped our business?” What would you say? Could you justify the expense and prove ROI? If not, pay close attention. [...]

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