Generating leads is an important sales activity that plants the seeds of growth for sustainable business development.

A lead is purely a name that you could refer to as a SUSPECT because their potential to buy is unknown. Before you can qualify leads to determine whether they have the money, authority and desire to buy your product or service you need to generate them!

When deciding upon which lead generation methods work best for you and your organisation, it helps to have clarity on the types of customers you’d like to attract. 

This means creating an Ideal Customer Profile to bring direction to your lead generation activities. The following questions will stimulate your thinking when it comes to developing your ideal customer profile.

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