Did you ever meet someone you didn’t like? Maybe at first impression he or she rubbed you the wrong way or said something so distasteful you immediately formed a negative opinion. Did you ever tell anyone about your experience?

OK, maybe you’re very forgiving. But what about this…

Did you ever leave a Web site before the home page finished loading or because its content was unclear? Did you form a negative opinion about the business?

The Internet makes it extremely easy for visitors (a.k.a. potential customers) to dance in and out of competing Web sites. In order to succeed online, your home page must pull visitors deeper into the site. If it doesn’t, your online business endeavors will suffer.

Rick Costello, The Web Site Profit Doctor™ is a Web Design and Internet Marketing Consultant who can transform your “information only” Web site into a profitable customer acquisition tool. Primary services include Web site evaluations, strategic planning, competitive intelligence, Web site measurement and Web site enhancements.