Don’t you just love how large companies “do good”?  I read today about various companies’ environmental initiatives, which is a good thing.

Such as Marks & Spencer’s GBP200 eco plan, which aims to make the department store carbon neutral by 2012.  And HSBC’s “Virtual Forest” campaign? 

A virtual forest?  Well I am told that it relates to how the the bank will plant a virtual tree for every account switched from paper statements during 2007.

Is planting a virtual tree anything like planing a real tree?  Or is this like creating a virtual life on the web? 

Only time will tell…