Even if you ideal prospect just appeared on your doorstep, it is dangerous to assume that they will just open their wallets and give you money. You will still have to sell to them.

Recognising the person in front of you as your “ideal prospect” will give you the chance to ask some smart questions so that you can satisfy them and close the deal. 

While you picture your IDEAL prospect, pose these questions to yourself:

• How is does my offer satisfy the prospects needs?
• What budget do they have available?
• Are they the decision maker?
• To what extent does the prospect know and trust my company, or my product/service?

There will be many other criteria that are specific to your product or service.  So while there are few “perfect” IDEAL prospects, you can save yourself a lot of time and effort trying to turn the person in front of you into an ideal customer if they do not fit the bill as an ideal prospect.